TLDR: A press kit is only useful if the person you sent it to has the current version and can grab a logo or a boilerplate in one click. Build a press kit page with AI: your one-liner, a copyable boilerplate, key facts, founder bios, downloadable logos in light and dark, product screenshots, and a contact. Ask for one self-contained HTML file, or a ZIP if it carries real asset files, then publish it to a single link and update that same page whenever a fact or your brand changes.
Most press kits are a PDF someone made once, named presskit_final.pdf, and dropped in a shared folder. It looked fine the day it shipped. Then the company raised a round, changed the logo, hired a second founder, and none of that reached the file already sitting in a journalist’s inbox. The kit still exists. It is just quietly wrong, and nobody knows until a reporter publishes an old stat or an outdated logo.
A press kit page fixes the root problem, which is that a file is a snapshot and your company is not. Instead of a document you keep re-exporting, you build a real web page that anyone can open on any device, read in a minute, and pull assets from without emailing you first. And you can build a press kit page with AI in a single conversation, then keep it current at one link.
What should a press kit page include?
The job of a press kit is to let someone write about you accurately without a back-and-forth. That means clean copy they can paste and clean files they can grab. Keep it to the parts people actually reach for:
- A one-line description. Who you are and what you do, in a sentence a stranger understands.
- Boilerplate, short and long. The “About [Company]” paragraph that goes at the bottom of an article. Offer a 25-word version and a 75-word version, both copyable.
- Key facts. Founded date, location, headcount, funding or revenue if you share it, notable numbers. Facts, not adjectives.
- Founder and team bios. A short bio and a headshot for each person likely to be quoted.
- Logos and brand assets. Your logo in a light version and a dark version, ideally PNG and SVG, as real downloads.
- Product screenshots. A few clean shots of the thing itself, downloadable at full resolution.
- Press and proof. Notable coverage, awards, or a quote or two. Skip if you are early.
- Contact. One name and one email for press. Not a generic inbox.
That is the whole anatomy. Here is how those blocks stack on the page.
Notice what is not on that list: mission statements, buzzwords, or a wall of prose. A press kit that reads like marketing gets skimmed and closed. Give people the raw material to do their job and get out of the way.
What to gather before you prompt
The page takes minutes. The inputs take a little thought, and that is where the quality comes from. Before you open the AI, put these in a plain text file:
- Your two boilerplates, written the way you want them quoted. Read them out loud once.
- Your key facts, as a clean list. Only what you are comfortable seeing in print.
- A bio and a headshot for each founder.
- Your assets, gathered in one folder: logos in light and dark, and a few real product screenshots at full resolution.
Feed the AI clear inputs and you get a clear page. Feed it a dump and you get a dump. This is the same principle behind briefing AI like a designer: specific in, specific out.
The prompt that builds the press kit page
Once your material is ready, the prompt is direct. Name the format, hand over your copy and facts, list the sections, and ask for one self-contained file. Paste this and swap in your details.
Build a press kit page as a single self-contained HTML file for [company].
Sections in this order:
1. Header: company name and a one-line description.
2. Boilerplate: a short (about 25 words) and a long (about 75 words) "About"
paragraph, each with a small "Copy" button.
3. Key facts: founded [year], based in [city], [team size], [any numbers].
Lay these out as a clean row of labeled facts.
4. Founders: a short bio and a placeholder headshot for [names].
5. Brand assets: download buttons for a light logo, a dark logo, and a
screenshots pack. Use placeholder links I will replace.
6. Contact: [name] at [email] for press.
Style: clean, modern, one accent color, generous spacing, big readable
headings, plenty of white space. Make it responsive so it reads well on a
phone. Inline all CSS and JavaScript. No external files or libraries.
Here is my copy and my facts:
[paste your boilerplate, facts, and bios]You will get a real page back. If the model returns a fragment or splits the code across files, reply with the fix from getting self-contained HTML from AI: ask for the complete HTML with everything inlined into one file. For the look, if it comes out generic, the moves in making AI pages look less generic sharpen it fast.
How do I let journalists download my logo and assets?
This is the part that separates a press kit page from a nice-looking About page. People came for files, so the files have to be real and one click away. Two things make that work.
First, offer each asset the way a designer needs it: a light version for dark backgrounds, a dark version for light ones, and PNG plus SVG where you can. Add a follow-up:
Add a brand assets section with download buttons. For the logo, offer a light
version and a dark version, each as PNG and SVG. Add one button for a
screenshots pack. Style the buttons clearly with a small download icon, and
make the download links point at files named /assets/logo-light.png and so on,
which I will provide alongside the page.Second, because a real press kit carries actual image files, this is a case where you do not want a single HTML file. You want a small project: the page plus an assets folder with your logos and screenshots. Keep the download links pointing at those files, zip the whole folder, and publish the ZIP. The buttons then hand people the real assets instead of a broken link. If your screenshots deserve their own showcase, the photo gallery guide pairs well here.
You can also make the page a little friendlier to use. Copy buttons on the boilerplate save everyone a highlight-and-copy, and light touches like those are covered in making an AI page interactive if you want to add more.
A page beats a PDF, and here is why
Once you have the page, the real question is where it lives. A press kit gets compared against the usual options, so here is how they actually stack up.
| PDF file | Drive or Dropbox folder | Notion page | Live press kit page | |
|---|---|---|---|---|
| Reads well on a phone | Clumsy | No | Somewhat | Yes |
| Grab a logo in one click | Painful | Yes, if named well | Sometimes | Yes |
| Copy the boilerplate cleanly | Often breaks | No | Yes | Yes |
| Stays current after you edit | No, it is a snapshot | Only if reopened | Yes | Yes, same link updates |
| One canonical version | No | Rarely | Yes | Yes |
| Looks like your brand | Somewhat | No | Barely | Yes |
| Control who sees it | Whoever has the file | Sharing settings | Sharing settings | Public, private, or password |
The PDF looks tidy and freezes the moment you export it. The shared folder holds the files but reads like a filing cabinet and rarely tells anyone which logo is current. A Notion page stays live but wears Notion’s look, not yours. The press kit page is the only option that is on-brand, one click from every asset, and still true after you change your mind.
Publish it once, keep it current
Here is the step that turns a good-looking page into a press kit people trust. Take the self-contained HTML the AI produced, or the ZIP if it carries your real logos and screenshots, and publish it with VisiblePage. You paste the HTML or drop the ZIP and get a live URL immediately, with no build step and no hosting to set up. Every copy button and download works because you are sharing the real page and not a picture of it, and it loads fast from the edge for a reporter opening it on deadline.
The reason this matters for a press kit specifically is the one canonical link. Your facts change. You raise a round, refresh the logo, add a co-founder, cross a milestone worth quoting. When that happens you edit the page and re-publish to the same URL. Everyone who already has the link now sees the current version, with nothing to resend and no presskit_v4_final.pdf floating around. You can also put it on your own domain so the link reads press.yourcompany.com, and for an announcement under embargo you can keep it password-protected until launch day, then make it public. The same publishing flow works for a product one-pager or a landing page you build the same way.
Try it now: Publish your AI-built press kit with VisiblePage and get a live link in seconds.
Frequently asked questions
What should a press kit page include?
A one-line description of who you are, a short and long boilerplate people can copy, a few key facts or stats, founder bios with headshots, downloadable logos in light and dark versions, product screenshots, any notable press or quotes, and a clear contact. The goal is that a journalist or partner can write about you accurately without emailing you first, so give them clean copy they can paste and clean files they can grab.
Can AI build a press kit page?
Yes. Describe the sections you want and hand the AI your copy and facts, then ask for one self-contained HTML page. It will lay out the boilerplate, facts, bios, and asset blocks with copy buttons and download links. If your kit includes real logo and image files, ask for a multi-file project and publish it as a ZIP so the downloads point at the actual assets.
How do I let journalists download my logo and assets?
Put the real files next to your page and link download buttons to them, then publish the whole thing as a project rather than a single HTML file. Offer each logo in both a light and a dark version and, if you can, PNG plus SVG. A press kit that makes people request assets by email is a press kit most people abandon.
Should a press kit be public or private?
Most press kits are public on purpose, because the whole point is to be found and used. If you are sharing an early announcement under embargo, publish a private or password-protected version for a specific journalist and open it up on launch day. Because it is a link and not a file, you decide per audience and you are never chasing down old copies.
The short version
A press kit fails when it is a stale file nobody can update. Build a press kit page with AI instead: your one-liner, a copyable boilerplate, key facts, founder bios, real logo and screenshot downloads, and a contact. Ask for one self-contained HTML file, or a ZIP when it carries real assets, then publish it to a single link and update that same page as your story changes. That is a press kit people can find, read, and quote correctly.